Blog: 4 reasons why strategy alone is not enough

June 29, 2017

Timo Bruns

Increase your velocity

Most of the companies we come across have a good enough or great strategy. It summarizes the journey getting from A to B, and the expected outcome. In many cases all of the management team is in violent agreement that this is exactly what we need to do. But, more often than not is seems like actual execution of the strategy is more like death by thousand cuts than smooth sailing. This is because the plan is not cascaded and delegated to relevant shareholders, and sometimes even not communicated as it should be. If you do this, go from having a plan to making it executable, you will find out that the trip from A to B becomes more predictable and you’ll get to B faster than you had ever hoped for.

Get people onboard and working together

The only way you can make progress with your strategy is having people motivated to move the needle. Everyone is busy, with too much to do, so you must find a way to merge the daily grind with the strategy. If the employee feels like strategic items are ‘yet another thing I ought to be doing’ it is fairly certain that they end up getting done late and not in desired quality. If however the daily work gets merged with strategic items, contributing to individual, team and company goals, the motivation to do them will shoot up and suddenly people are geared up and driving the strategy forward. When this is accompanied with healthy dialogue about the goals and actions in the organization, the train of progress becomes an unstoppable force.

Remove grey areas and wishful thinking

Part of the problem of not moving the needle fast enough, far enough, is the ambiguity in goal setting. And not necessarily in setting the goal itself, but the Key Performance Indicators (KPIs) that make the goals measurable. If you can’t measure you can’t improve may be a worn expression, but in reaching the goals it is the crucial ingredient. Once during an onboarding, a CEO told me that ‘when we do it like this, the goals become ‘frighteningly concrete’. Getting clarity and precision with KPIs must surely be a good thing, helping to drive the whole agenda as needed.

Get serious, get digital

Too much talk these days revolves around digitalization. That said, when put in the right context, combined with the results from various studies that Millennials form the majority of workforce by 2020 and have little desire to stick around if they are not treated right, will force us to seriously consider any and all means to make work more motivating and transparent. In the case of strategy execution, the answer is obvious – stop doing it top-down and using outdated means and get digital, fast. LATO has a tried and tested answer how a digital tool can become a command center of your execution, as evidenced by nearly 100 customers, so do give us a call and let’s talk more!